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Friday, April 8 • 3:00pm - 3:30pm
Target Market Selection and Social Justice: What We Have Learned in the Past 20 Years

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In today’s high-tech, instant-gratification world, marketing is the mechanism to join consumers with products and services. While efficient targeting of interested consumers is important, questions of ethics and social justice sometimes arise. This study examines the literature on ethics in target market selection toward a socially just end.

avatar for Terri Rittenburg

Terri Rittenburg

Associate professor, University of Wyoming
Terri Rittenburg is Associate Professor of Marketing at the University of Wyoming. She received bachelors, masters, and Ph.D. degrees from the University of Nebraska-Lincoln. Recent publications have appeared in the Journal of Macromarketing and the Journal of Business Ethics. Her primary research interests are in macromarketing issues and marketing ethics.

Friday April 8, 2016 3:00pm - 3:30pm
Big Horn Room UW Student Union